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About: Headliner

Wolf Spirits was founded by Jed Wolf (Lobito) after he decided he needed a new perspective on life. Jed got laid off from his job as a game designer in Burbank, CA but continued working remotely as a business writer and media consultant.

In the summer of 2018, he took a trip to Mexico and was marveled by the diversity in flavor profiles of the wild agave spirits he was discovering. He just wasn't getting the quality or variety in the U.S. that he was tapping into in Mexico. Jed began visiting distilleries to explore more about this unique nectar known as mezcal. The people and traditions behind this ancestral spirits pulled at Jed's heart strings. He wanted to dive deeper. To feed his love for storytelling and agave spirits, Jed called upon film maker Perla Portillo to create a mini docu-series called Kiss of Mezcal. When he returned to Los Angeles and shared the videos with his community, he also brought back a few bottles. People enjoyed the shorts but loved the juice. Around 18 months later, Jed secured both Importation and Wholesale Distribution Licenses for distilled spirits within California.

With Perla as his Creative Director & Designer they launched Luneta in March, 2021 then Mama Chuy that September both being ultra premium agave spirits brands with different regional focuses. Their latest collaboration was in 2022 with Granalta, an agave spirits brand geared towards a cocktail or casual drinker. 


Wolf spirits has successfully secured placement in over 200 bars, restaurants, hotels and liquor stores throughout California, Texas, Colorado, Arizona, Illinois, Maryland & NYC including Michelin Star restaurants and private social clubs. We offer Private Label Bottle services for bars, hotels, restaurants and special events throughout our markets. We continue to work on expanding our network of markets, distributors, retail partners and private label services.

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